Last week I got my company’s logo, Flux Chargers (which sells portable chargers and offers product consulting), tattooed on the right cheek of my buttocks. Although it may initially appear to be a douche move, I wanted to shed light upon how it went down and what it means to me, the beholder of the ass, after the wincing pain of a ink covered needle repeatedly poking my ass. Don’t worry, the pain wasn’t too bad after taking some asspirin.
It all started as a joke about a month ago in Flux’s Slack group. We were talking about how we were interested in continuing working with the Flux team full time following graduation and expanding our business. I proposed the idea of the ass tat jokingly as I thought it would be a banterous way of showing my dedication to the company and team. The Flux team immediately loved the idea, which encouraged me to further entertain it. Plus, I designed the logo during the conception of Flux during the summer of 2015 incorporating the golden ratio of baus, as the width over the height of the logo is a perfect 1.618. The idea of having this permanently engraved on my ass eventually grew into a recurring topic in the Slack, and reached a point where I felt it was necessary. Because our company culture stresses praxis, I felt that I should stop talking about it and just fluxing do it like everything else we do at Flux.
Time for the tattoo
On October 23rd, 2016 we grabbed some dinner in Westwood as a team to discuss our plans to expand online sales through the rest of the year. After stuffing our fáces with decadent sushi and figuring out our plans for daily incremental progress the next few months, we all drove to a tattoo parlor in Culver City and had the company logo engraved on my ass for life. To create a mathematically optimal size for branding my ass, I took the size of the Flux logo on the Flux Charger (two centimeters across) and multiplied it by the golden ratio of baus again to arrive at the perfect size for the logo on my ass. To my surprise, Ale live streamed the whole process on Facebook which featured me bent over as an old bearded man covered in body art poked the Flux logo into my buttocks for 15 minutes. At this point, I hadn’t really thought about how people would react to the tattoo, especially after seeing my ass on their Facebook feed – but I was pleasantly surprised to see our friends share our excitement.
Following the tattoo branding, I realized the Flux logo on my ass grew to physically manifest my commitment to our team and vision. We all know people that commit their life to their startup with the dream that it will one day become a successful venture. My question is, if you are committing that much of your time and life to your company, why not get it tatted on your ass? That’s what stemmed the viral hashtag and online movement of #startupasstat. We want to call every startup founder to follow suit and “commit to something”. We are even expecting my cofounder, Alejandro, to get an identical Flux tattoo on his left butt cheek, because we never “half ass” anything at Flux. Now it’s been a bit over two weeks since my ass was aesthetically engraved, and it’s been an interesting experience. Each day as I cruise to class, various UCLA students approach me on campus claiming to have seen my ass without even meeting me, and proceed to introduce themselves.
Future of Flux
Over the past one and a half years, the team has worked for Flux part time while attending UCLA full time. As many of our peers have started to apply to jobs, I realized that the typical 9 to 5 working life in a bureaucratic work environment was not for me. I find much more fulfillment working for Flux, a company I cofounded and whose company culture I’ve co-created, than working for anything or anyone else. That’s why I’ve decided that I will work for Flux full time following my graduation in June, as Flux Chargers grows to Flux Electronics. I am truly curious and intrigued to see what the Flux team can accomplish with all of us working full time at an official HQ (obviously with high ceilings). And now the ass tat really locked this in for good. This is just the beginning.
Live Stream: https://www.youtube.com/watch?v=8nx7F2zs1QU
Startup Ass Tat movement: https://www.everipedia.com/startup-ass-tat/