When you are a vlogger or writer that is trying to build an audience, then going viral is one of your ultimate goals. It takes a little bit skill, some luck, but most importantly awareness to spread your work to the masses and truly go viral. As a content creator, you are competing against thousands of other content creators for the viewer’s attention. You hear buzzwords all the time like SEO and SMO, but you should also ask yourself what are you doing to contribute to the viewer’s experience that makes your content and even worth their time? When answering that, keep in mind these four meme truths.
Timing is everything
There is always a small window of time between when a something extremely random can become the internet’s hottest new meme. Being able to recognize when a meme is going to go viral and jumping on it before anyone else does is the key to really blowing up. For example, my Everipedia page was one of the first sources of the internet to have any information about spirit cooking. I was able to author a page a few minutes after Wikileaks released the information about it. Because of this, traffic on Everipedia spiked and exposed Everipedia to a wider audience.
Everybody can write the same benign thing about a given topic trending in the news, but what are you that is going to offer that is not only different but adds something worthwhile to the viewer’s experience. What do you have in your content that is engaging and original that motivates your reader to share it with their friends, and so on. Being an exclusive source of information is the central driver behind media being shared on social media. For example, the original content presented in spirit cooking was the process of the ritual and the Aleister Crowley connection, which was the basis of hundreds of articles that linked to Everipedia, including one on my blog.
Share with influencers
Many people forget that there are prominent figures that are just a tweet away. Never before in history has it been easier to contact influencers who can quickly spread your work to the masses. So next time after you publish people, make sure you send it to people that will share it with people who fit your audience. For spirit cooking, I tweeted and emailed several journalists who in turn sourced my article, including New York Magazine.
Proper Title and Promotion
Having a proper title and introduction can make or break if your article goes viral or not. Think of your title as the first impression, you need to entice the reader into reading your content. In order to do this, you have to know what your audiences are looking for and supply them with it. Think about certain buzzwords you can utilize in our title to accomplish this. There was a high demand on Google Search for the term Spirit Cooking, and Everipedia was the legitimate scholarly source to have any information on it.
I hope that this information will help you with the goals you aspire to reach. If you have any questions, hit me up on twitter.